Designing for the built environment

USA Image understands the importance of connecting your brand and your culture in a physical space. By incorporating visual storytelling into your interior and exterior design, our team of environmental graphic designers can create an unforgettable experience for your clients, customers, and colleagues.

Embracing your story is key to our design approach, whether delivering brand communication, acknowledging a significant moment in your corporate history, or navigating the complexities of a newly built site. We place great importance on ensuring that every detail serves to tell your story and can help you communicate who you are, what you believe, and where you’re going.

Our team has a long history of assisting clients by providing designs for challenging projects of all sizes. At the heart of public engagement is storytelling— embracing story is core to how we approach a design solution whether covering brand communication, acknowledging an historically significant experience, or navigating the complexities of a newly built site.

Market Segment Experience

Hospitality—Adult Beverage, Restaurants, Hotels | Education—K-12, Higher Ed, Libraries | Healthcare—Clinics, Hospitals, Wellness, and Behavioral Health | Corporate Interiors | Industrial | Retail | Parks & Recreation | Museum & Cultural | Non-Profit | Sacred Spaces

Orientation

Signage & Wayfinding

We create clear solutions that combine practical wayfinding needs with brand criteria.

Acknowledgment

Recognition Graphics

Our team can design flexible solutions to recognize key investors, donors, and staff throughout your space.

Placemaking

Branded Environments

We work with you to identify opportunities for brand messaging and visitor engagement within your space.

Storytelling

Interpretive Graphics

From detailed timelines to corporate history, we create designs that will detail your story in appealing and dynamic ways.

Original

Murals & Illustration

We have the expertise to create unique and dynamic imagery to present your brand in new and inviting ways.

Our Design Process

IDENTIFY & DISCOVERY

In this research-focused stage, we gather information from you, your stakeholders, the building site, and publicly available resources to begin our design process.


DESIGN

Once we have completed our research and have your project needs in hand, we begin our work on design solutions. Often, this stage is broken down into two separate phases:

Schematic Design: We produce a variety of design concepts and solutions for your review and approval to be explored further in Design Development.

Design Development: Once you have selected a design direction, our skilled designers add details to ensure our final creative product meets the goals of your project.

This stage includes initial pricing estimates and a Design Intent Drawing set as the final output.

PRODUCTION

USA Image can produce a wide variety of printed pieces in-house. Occasionally, we may strategically partner with outside vendors for custom jobs that require different techniques or materials that we may not specialize in. We share the Design Intent Drawing set with selected fabricators or send it out for public bid.

FABRICATION & INSTALLATION

Your final art files are handed over to the experienced USA Image production team, or we coordinate with selected vendors for fabrication, material sample review, and site review of the final project installation. Our team is available to review requests for information throughout this stage.

Let's Talk

We are always excited to hear from you and are eager to explore new ideas. If you have a project we can help with, reach out and start a conversation.

Contact Us